Purpose Media Management offers small business and non profit advice and assistance in their ventures. Planning is difficult because there is no immediate feedback as to its value. But if you think of starting and operating your business in the same way you might think about climbing a mountain, the purpose and advantages of planning become clearer. 

A strategic plan assusted by Purpose Media Management is your plan for success. It will define your business mission, your present situation, and where you want to be in three to five years. A strategic plan, like the traditional business plan, should be well-structured, and include a number of short succinct statements covering the following areas:

* Vision Statement
* Mission/Purpose Statement
* Scope of Business
* Assumptions
* Goals and Objectives
* Risks
* Strategies
* Progress Reporting Methods

Every statement in your strategic plan will be important since it defines what your business will be, what your objectives are, and how you intend to achieve these objectives. If you find you cannot write about the areas that are about to be discussed, you need to stop and think carefully about your situation until you can. A strategic plan will allow you to anticipate problems and to make decisions that will help you meet your business goals and objectives. Without a clear goal in mind, the best decision may not be obvious and you are reduced to guessing.